As we step into a new year, the makeup industry continues to evolve, with fresh looks, techniques, and products coming to the forefront. Whether you’re a beauty enthusiast or just looking to refresh your routine, it’s exciting to explore the latest makeup trends that will define this year. From skin-focused looks to bold eye makeup, here’s a roundup of the top makeup trends you’ll want to try this year.

1. Dewy, Glowing Skin

Glowy, fresh skin has been a beauty staple for the past few years, and it’s not going anywhere. This year, it’s all about achieving a natural, lit-from-within glow without looking overly shiny. The trend embraces hydration, with an emphasis on skin prep, like hydrating serums and moisturizers, followed by lightweight foundations or tinted moisturizers that offer a radiant finish. Highlighters are being used more sparingly, focusing on the high points of the face for a soft, natural glow.

Pro Tip: Use a hydrating primer and a luminous setting spray to maintain a fresh finish throughout the day.

2. Bold Eyeliner

This year, eyeliner is making a major comeback, with bolder and more creative looks than ever. Think graphic eyeliner, winged eyeliner with a twist, or colored eyeliner in shades like teal, purple, or gold. While classic black eyeliner will always be in style, people are becoming more experimental with shapes and colors. From double-winged lines to smudged lower lash lines, the possibilities are endless.

Pro Tip: To create a striking look, pair bold eyeliner with a minimalist lip for balance.

3. Fluffy, Natural Brows

Gone are the days of perfectly sculpted, drawn-on brows. This year, natural, full brows are back in a big way. The trend is all about embracing your natural brow shape and enhancing it with subtle definition. Brow gels, pomades, and pencils are used to add volume and shape, creating a soft, feathery look that complements the natural texture of your eyebrows.

Pro Tip: Use a tinted brow gel to create fullness and tame any unruly hairs for a fuss-free, yet polished finish.

4. Vibrant Eyeshadows

Vibrant eyeshadows are taking center stage this year, with colors like neon pinks, bold blues, and fiery oranges dominating the makeup scene. Whether you’re going for a full-on color-blocked lid or a softer pop of shade in the inner corner, bold eyeshadow adds a fun and energetic vibe to any look. Don’t be afraid to experiment with these vibrant shades, whether for a night out or a playful daytime look.

Pro Tip: Blend bold eyeshadows with neutrals to keep the look balanced and wearable.

5. Euphoria-Inspired Makeup

Influenced by the hit show Euphoria, makeup looks this year are getting artistic and experimental. Think rhinestones, glitter, and dramatic face gems to create eye-catching, runway-ready looks. Whether it’s a sprinkle of rhinestones along the brow bone or a full face of colorful, glittery eyeliner, this trend allows for ultimate creativity and self-expression.

Pro Tip: Stick to one focal point (like eyes or lips) with dramatic glitter or gems to keep the look chic and not overwhelming.

6. Monochromatic Makeup

Monochromatic makeup is all about using the same color across your eyes, cheeks, and lips for a seamless, coordinated look. From soft pinks to warm terracotta hues, monochromatic makeup is versatile and easy to wear. This trend gives off a clean, polished vibe while highlighting the beauty of a singular shade.

Pro Tip: Choose shades that complement your skin tone for a cohesive, flattering finish.

7. Sculpted Contours

While contouring isn’t a new trend, it’s becoming more sculpted and defined this year. Focus is placed on creating sharp cheekbones and a more structured jawline. However, the key is blending—contouring products are being used more strategically to define the face without looking harsh or overdone.

Pro Tip: Use a cool-toned contour shade for a more natural, shadowed effect and a warmer blush to add life to the complexion.

8. Colorful Mascara

Switching up traditional black mascara, colorful mascara is one of the year’s most fun and exciting trends. Bold shades like blue, purple, and even neon green are popping up on the lashes, adding a playful and daring touch to eye makeup. It’s a great way to infuse personality into your makeup without going overboard.

Pro Tip: Opt for a pop of color on the lower lashes for a fun, unexpected twist.

9. Soft Glam

Soft glam continues to reign supreme this year, focusing on enhancing natural features while maintaining a fresh, glowing finish. It’s all about creating a polished look without heavy layers of makeup. Think neutral tones, a subtle smoky eye, and glossy lips for an effortlessly chic vibe. This trend is perfect for both daytime and evening wear.

Pro Tip: Use a light hand with highlighter and blush to keep the look soft and luminous.

10. Glossy Lips

Matte lips are taking a backseat this year, with glossy lips taking center stage. From clear glosses to tinted glosses in shades like peach and rose, glossy lips are bringing back a youthful, dewy appearance. Gloss adds dimension and creates a fuller, more voluminous look for the lips.

Pro Tip: Keep the rest of your makeup subtle when wearing glossy lips to avoid looking overly done.

Conclusion

This year, makeup trends are embracing boldness, creativity, and natural beauty. Whether you’re going for dewy skin, bold eyeshadow, or a playful pop of color on your lashes, there’s something for everyone. The key is to have fun with makeup, experiment with new looks, and most importantly, feel confident in the beauty that makeup can enhance. Don’t be afraid to try something new and make these trends your own!